The role of mobile apps in educational institutions

The old approach to mobile

Goal

Improve student engagement & success

Action

Launch a campus app loaded with features, presuming students want everything mobile

Result

Crickets… minimal student app use

The campus communications challenge

Just launching a campus mobile app does not improve student engagement or success. Most campus apps barely see the light of day because they:

  1. Are overloaded with features and not focused on student needs
  2. Deliver a poor user experience, requiring multiple clicks to find anything
  3. Don’t solve a real problem – they simply move a challenging web/portal experience to another device

Mobile app technology is transforming many industries.  Amazon®, Netflix® and banking apps have improved the way we shop, watch TV and bank.  Uber® and Lyft® bring rides to us with the push of a button, while Pandora® and Spotify® have personalized on-demand music.

Higher ed is one of the few industries that has not yet been improved dramatically by mobile apps.

 

Hear from three schools about how they are addressing the campus communications challenge.

The new approach to mobile

What would happen if we changed how we thought about the role of mobile, providing students with a simple, easy to use experience that focuses on their needs?

Based on a survey of students from more than 300 higher ed institutions, the top 3 student mobile requirements were academics- and communication-related.

Success isn’t building a mobile app.
Success is when students use it.

And students use DubLabs campus apps.

Two-year community college campus app use statistics

75%

FTE adoption

106,555

Monthly notifications

1,143,839

Monthly activities

Four-year public university app use statistics

91%

FTE adoption

24,595

Monthly notifications

308,809

Monthly activities