How Cal State LA Transformed its Mobile App to Engage Students

If there was one idea that powered the success of the current mobile app at the California State University, Los Angeles, it’s this one, from the school’s Assistant VP of IT services Tosha Pham:

“Simply providing mobile access is not enough. The real key is delivering a satisfying mobile experience.”

That central idea – to adopt a mobile app to engage students – guided the transformation of the school’s former, socially-based mobile app into a campus workhorse. The mobile app has native integrations to the school’s systems of record, including PeopleSoft and Moodle. This means that students can easily use it to manage their educational life – choosing and dropping courses, managing their accounts, viewing financial aid information, paying fees.
And they are using it: The campus mobile app was downloaded over 25,000 times in its year– at a 28,000-student school – and recorded over 1.3 million activities! Not surprisingly, it’s also earned a 4.6-star rating.

Learn crucial details of the Cal State LA mobile app in this short video from Pham. She explains:

  • How the app is helping students – and how IT administrators know
  • How the school is using the app to personalize communications with students
  • Her advice to schools that are thinking of launching a mobile app

 

 

You can also read more about the story behind the app, including key elements of the mobile strategy that drove its development, a summary of the school’s principal IT requirements, and a summary of some of the milestones since its release.

You will definitely come away with ideas you can use to improve student experiences at your institution.

Watch the latest webinar from mobile experts at Cal State LA for an in-depth discussion of how they are transforming student experiences.

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